 Sir Richard Branson
 Mark Robertson
 Lest GoTo War with the Mustangs Marching Band
 The Midway State
photos by Clint Gilders - staff photographer |
by andrea gilders - clubkingsnake staff
Virginfest Toronto Day one
September 6, 2008. The Toronto Islands
The press gathered in the belly of the Westin Harbourcastle for the 11 a.m. Virginmobile media briefing with little enthusiasm. There were of course some snacks which kept us in the room and waiting to hear the rules and regulations from our Virgin mobile hosts. Really we were just going through the motions and wanted to get on the ferry and get the exciting day underway.
All was going very well in a sleepy kind of way until a voice rang out from the back of the room "Is this the way to the concert?" And there he was, larger and blonder than you'd think in real life, Sir Richard Branson himself.
In town for a charity benefit, the Toronto film festival and his own musical festival, the room woke up in a hurry as he stepped up and graced us with a few words.
It was a fabulous moment as we all sat there a little dumbstruck and not one member of the press managed to generate even one question for the media magnate.
After he took his leave, we quickly headed across the lake to Toronto's Centre and Olympic Islands, our home away from home for the next two days for Toronto's third annual Virgin festival.
As we moved rapidly across the festival grounds were were treated to a quick preview of the stage locations and a peek in the Bacardi B live music tent. Inside the Bacardi tent we caught a glimpse of local Techno act Lets go to War rehearsing with the Mustang Marching Band (From a local university who maybe didn't want to endorse an appearance sponsored by an alcohol company?).
It was absolutely invigorating to see the energy in a rehearsal and as we turned back toward the main stage the gates were opened and the concert goers literally ran past us on to the open field
Virginfest day one was on....
Of course then it was off to review our 'digs'. The Virgin media area was fabulous last year and this year was even better. A very very large tent with refreshments, free wifi, lots of seating and room to shmooze. Off to one side, a exclusive media only viewing area, actually a few feet closer than the raised VIP area.
The gorgeous white faux fur chairs were there from last year along with some really cute red chenille heart pillows emblazoned with the Virgin logo.
Within moments the first act had taken to the main stage, Mark Roberston.
I must admit I was more impressed with the fancy inflatable chairs marked "stolen from Virgin fest 2008" than I was with Mr. Robertson's falsetto.
To echo the sentiments of our photographer "Gee, that was a good song when John Mayer did it".
Moving on to the the TD Canada Trust stage we saw the Midway state from Collingwod (just north of Toronto). where I held out against a couple strange impressions until I let the music speak.
First, I was struck by the strange choices made in the handout review pressed into my hand by one of the teenagers wearing a shirt proclaiming the bands name.
It struck me as odd that a band's handout would feature a picture of only one member. And, when listing three flattering review quotes, they would choose to list the best comment from the highest profile reviewer (Toronto star) last. Marketing 101 folks, GRAB their attention then move on...Then, as I watched the last moments of the sound check I had my second negative 'first' impression. The drummer wore what I can simply describe as a 'badly conceived' fashion idea on his head. You know you've seen it its the headband. Ok, lets get it clear, head bands work on two maybe three people, Lights (Valerie - http://www.myspace.com/lightsnoise ) and Olivia Newton John can pull them off. Unless you're gorgeous and FEMALE and about 20, they're a really bad idea. That's pretty much it. Lets everyone else just agree to stop wearing them ok?
So I sighed and dug in, I must admit the hand out featured a quote from the Toronto Star suggesting that their music could stand up against U2's New Years Day or Coldplay. I was intrigued...
I'm glad I stayed.
I was treated to a really interesting performance. Their music is well put together pop with some interesting things going on. First the singer (the guy on the handout who also does the song writing) is a pretty darn good piano player and has one of the nicest smiles I've seen in a good long time. Actually the overall estethic of the band was far more pleasing than the headband mis step caused me to fear. There was some serious orthodonture in their childhoods I think. The Guitarist and bass player were very capable and as the crowd clearly enjoyed themselves there were flashes of really youthful exuberance and joy at just being on the stage for us. Never undersell enthusiasm. They were tight, they were glad to be there and it showed. The music was sweet and young without beng cloying and had a reasonable musical complexity and wall of sound feel that I genuinely wasn't expecting. Really I was pleased. Deeply surprising was their almost BEE GEE's type feel on the vocal stylings of the choruses but it wasn't a bad thing, just yet another surprise from the Midway State.
As they left the stage and I grabbed a seat in the damp grass waiting for Shudder to Think to take the stage I could hear Airborne Toxic Event wafting over from the mainstage. They sounded great but I simply couldn't be in two places at once and since the main stage was running on time so I stayed where I was.